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1:1 coaching

For those of you who prefer individual attention versus our group coaching programs, or the group schedules don't meld well with your own, we recommend the following coaches to our members. These coaches have had a long-standing, successful relationship with our members.

Lana Burl is the owner and head coach of LB Endurance Lab, a coaching and performance testing service committed to supporting athletes on their own endurance sports journeys.  An experienced triathlete, Lana actively participates in endurance and multi-sport events locally and internationally, including representing Team USA in three events at World ITU Championships in 2019.  While she has conquered marathons and Ironman, she recently finished her first ultra- marathon swim and has found new joy in the swim-run!

In addition to coaching LB Endurance athletes both locally and remotely, Lana also coaches Prime Aquatics Masters Swimming, and middle and high school swimming.  Lana's education includes a master’s degree in Nutrition and undergraduate degree in Chemical Engineering. 

Her coaching certifications include USA Triathlon, USA Cycling, USA Swimming, US Masters Swimming and Training Peaks.


Bill is a USAT Certified Coach and Training Peaks Certified Coach. As a collegiate swimmer, Bill had a passion to continue the sport by competing in triathlons of all distances.

As an 8-time Ironman finisher, including Kona World Championship, as well as many half Ironman races, he can help with any distance racing.

He has won or podiumed in multiple sprint and Olympic distance races as well, since 2004.

USAT & Training Peaks Certified Coach

Over 15 years of multisport success from sprint distance to Ironman

Qualifier for Ironman World Championships in Kona

Qualifier for multiple 70.3 World Championships

Qualifier for SwimRun World Championships

One of the First Out of the Water in all distances



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EIN: 86-3448710

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